Industrial design of Common Networks Outdoor Antenna/Router (COR)

Common Networks is building fast, reliable, and affordable internet that people love.

Their technology brings many homes in a community online with only a few needing direct access to fiber sources, resulting in a stronger, more reliable network capable of speeds 5X faster than DSL and 2X faster than cable.

Common wanted a bold industrial design that would 1) visually stand out from the forest of antennas that blight the cityscape, 2) align to Common’s brand character and values, 3) be easily manufactured, assembled, installed and serviced, 4) be as compact as possible, and 5) look stunning.

Nailed it.

V3X was the first 3G RAZR, and it introduced a host of technology and feature innovations to the market. A global commercial success, V3X was awarded Best Mobile Device of the Year Award at the 3GSM World Conference.

V3X was my first project as an ID lead upon joining Motorola, and my first smartphone design. Starting from a pre-existing component package, we executed a complete redesign from sketch to delivery in 9 months, about half the normal development cycle time.

My favorite aspect of this design is its behavior. The V3X is context aware; its digital and physical UI, lighting, audio, and haptics change according to how you use the device- communication, imaging, music, or internet connectivity.

Originally a concept for urban users passionate about technology, sophisticated design, and maximum usability the DROID was chosen for refinement/production development and became the first flagship Motorola smartphone to feature the Android OS.

A joint venture between Google, Verizon, and Motorola the DROID was a global sales success, breaking sales records in its first six months, outperforming all competition, and paved the way to successful acquisition of Motorola Mobile by Google.

It was the first of its kind and a game changer.

The classic Polaroid C600 redesigned as part of a strategic design language program. Our focus was the Polaroid Professional product portfolio, and the C601 is part of that line. Consistent with the design language we developed, and sharing signature elements with all the devices across Polaroid’s portfolio, the C601 design concept represents a bold refinement of an iconic camera and storied brand.

Z3N is a connected-home smartphone concept.

Industrial design of an in-home OTT video HUB that 1) aligns with Siden’s brand character and business objectives, and 2) delivers a differentiated, premium, modern aesthetic.

Leveraging an existing ODM component package, we explored multiple architectures and aligned on an all-new vertical PCB configuration. This arrangement improved performance across multiple metrics and provided an interesting, fresh product form that would help Siden stand out from the crowd.

Created exclusively for T-Mobile, this is the third generation of the Danger Sidekick. RAZR design language, bold color/material/finish, next generation OS and connectivity, improved ergonomics for landscape or vertical orientation use, and an all new sliding display made this smartphone stand out from the crowd.

FLY is a connected home concept, essentially an evolution of the home phone.

FORM FOLLOWS HUMAN.

This concept smartphone features a form inspired by nature and informed by ergonomics.

It is curved to be sympathetic to the hand and face, and pleasing to hold like a smooth, warm river stone. Its overall size affords a confident and comfortable grip architecture, placing all interaction points within easy reach.

The UI is minimalistic and architected as a fluid, dynamic, natural flow with only the essentials presented.

A case study in Business Transformation through considered design.

Duracell is iconic. It is one of the top 10 most recognized brands in the world, with an identity so strong it is the visual analog for “battery.”

Unfortunately, years of performance-claim advertising conditioned consumers to view batteries in predominately functional terms, and to see them as all the same. The consumer experience didn’t help- a sea of sameness confused shoppers. The business was flat and trending towards decline.

I was hired by Procter & Gamble to lead Design and join the executive team charged with turning the business around. A key component of our strategy was investment in superior innovation and iconic brand building.

Differentiation is critical, especially in commoditized markets. To reclaim the leadership position in the category, we made Duracell stand out. We told a new story and connected with people in a meaningful way. We leveraged our iconic identity and made it stronger by redesigning and improving every consumer facing asset with the utmost care and attention to detail. We created something bold and ours alone.

It worked.

In just two years we had turned the business around and were delivering record profits, growing between 6-8%, grew global share, and retook our position as #1 in the category.

Packaging design for Invisalign Aligners.

When NIKE asked us to help segment its golf customers, this strategic assignment led to a re-evaluation of one of the most basic components of the sport: the Golf Tee.

We identified nearly 100 ways to innovate the tee; functional improvements, clever use of materials, form variations, color, and packaging ideas all serve to improve the gameplay and player performance.

Our Golf Tees were a sensation at NIKE (receiving a standing ovation! at the presentation), won an IDSA IDEA Bronze award, and appeared on the cover of Innovation Magazine.

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Front-end design project to establish Design Principles and Guidelines for autonomous vehicles. Several rounds of UX research, prototyping, and design informed the deliverables covering physical and digital UX principles.